Wednesday, October 16, 2013

Beauty Without Cruelty: Shampoo Review

Beauty Without Cruelty 

Beauty Without Cruelty was originally founded in 1963 by the trustees of BWC Charitable Trust, an animal welfare organization, in England. The major founder of the company was Katherine Long; she was dedicated to creating a company which manufactured products that were not tested on animals and did not contain any animal products. Beauty Without Cruelty began with the first line of natural, cruelty-free cosmetics! Katherine passed away in 1969, and the company was taken over by trustee Lady Dowding. In 1978, the torch was passed to Joseph Piccioni, who helped the brand expand into a very successful name in England.

In 1989, Beauty Without Cruelty made its way into the United States. Today, the company not only offers a quality line of cruelty-free cosmetics, but also skin, hair, and body focused products. There is something for every woman and for every need!

Beauty Without Cruelty offers far too many products to list, but I have listed some examples below, for any readers that are curious. Also, I urge you to check out my other review of Beauty Without Cruelty, where I highlight their Facial Cleanser.

  • Hair Styling Products
  • Facial Cleansers
  • Specialty Moisturizers
  • Vitamin C Skin-care
  • Hand/Body Lotion
  • Blush
  • Loose Powder
  • Nail Color
  • Liquid Makeup
  • Lip Pencils
  • Mineral Eye Shadow
  • Natural Lip Stick
  • Natural Eye Pencils
  • Natural Cream Concealers
  • Natural Lipgloss
  • Mascara
  • Travel Size Products

For the purpose of this review, I received one Beauty Without Cruelty Moisture Plus Shampoo (from the premium aromatherapy line) and one Lavender Highland Shampoo (also from the premium aromatherapy line). These were both travel sized (2 fl. oz. size), and are available for just $2.99. They make a great vacation buy! I would much rather use these than the ones you typically find in a hotel. The large, regular size of each shampoo is available for just $10.95. The great thing about the Beauty Without Cruelty Shampoo is that they are 100% Vegan/Vegetarian, paraban free, S.L.S free, and they have no synthetic fragrances. The Lavender Highland Shampoo and the Moisture Plus Shampoo each are pH balanced and contain 100% Pure Premium Oshadhi Essential Oils.

The Moisture Plus Shampoo has a plant-based formula; the jojoba and plant proteins help to moisturize, nourish, and repair your hair while also cleansing it. It is specially formulated to restore life and luster to damaged, dry, or color-treated hair. The vitamins within the Moisture Plus Shampoo will also help strengthen damaged hair. It is recommended that you use the Beauty Without Cruelty Moisture Plus Conditioner alongside the shampoo to experience the greatest effect!

The Moisture Plus Shampoo contains the following ingredients:

Purified water, sodium c14-16 olefin sulfonate, cocoamidopropyl betaine, Cananga odorata (ylang ylang) oil*, Lavandula hybrida (lavandin) oil*, Simmondsia chinesis (jojoba) oil*, Aloe Barbadensis (aloe vera) leaf juice*, panthenol, sodium pca, glycerin, wheat protein, methyl gluceth-20, sodium cocoyl glutamate, glycol monostearate, Oenothera biennis (evening primrose) oil, Betula alba (birch) leaf extract, Betula alba (birch) sap extract, Melilotus officinalis (clover) blossom extract, Tussilago farfara (coltsfoot) extract, Equisetum arvense (horsetail) extract*, Urtica dioica (nettle) extract*, Achillea millefolium (yarrow) extract, inositol, Macrocystis pyrifera (kelp) extract, Rosmarinus officinalis (rosemary) extract, Salvia officinalis (sage) extract, tocopherol acetate, niacin, soy protein, yeast extract, citric acid, phospholipids, sodium benzoate, potassium sorbate, ethyl hexyl glycerin. *Organic 10% Organic Content

 Out of the two shampoos that I tried, this one was my favorite. I have extremely thick hair, so this bottle was really only enough for one- one and a half uses, but would probably give around two uses for someone with thinner hair. I really liked the Moisture Plus Shampoo, because my hair tends to get very dry starting in the Fall and Winter months. I am a chronic hair straightener (always trying to remove stubborn waves) and hair dryer-user (if I run out of time in the morning or at night). I don't color my hair that often anymore, but maybe once every six months. The condition has definitely improved from the past, but just given the natural texture of my hair, I could always use the extra moisture and the luster that I am lacking. I felt like this shampoo really did the job. Generally, my hair only feels rejuvenated after I leave a nice conditioner on there for a few minutes, but this shampoo seemed to help give it some life and leech a little of the dryness out of it. I would love to see what the combination of the shampoo and the conditioner would do for it. The scent is a light, refreshing mix of different essential oils; it is nice to have a naturally scented formula for people who are irritated by harsh chemicals. It definitely did the job of cleaning my hair as well. 

The Lavender Highland Shampoo contains the following ingredients:

Purified water, sodium c14-16 olefin sulfonate, cocamidopropyl betaine, glycerin, Lavandula angustifolia (highland lavender) oil*, panthenol, ascorbic acid, citric acid, niacin, soy protein, Hamamelis virginiana (witch hazel) extract, Rosmarinus officinalis (rosemary) extract*, Anthemis nobilis (chamomile) extract*, Hamamelis virginiana (witch hazel) distillate, Salvia officinalis (sage) extract, Equisetum arvense (horsetail) extract, Urtica dioica (nettle) extract, Lavandula angustifolia (lavender) extract*, inositol, biotin, Aloe barbadensis (aloe vera) leaf juice*, sodium benzoate, potassium sorbate, ethyl hexyl glycerin. 

The Lavender Highland Shampoo also contains a plant-based formula, and is made to serve a dual purpose; it cleans your hair while also restoring "natural balance, body, and shine". This shampoo also contains plant proteins which will help strengthen your hair and keep it looking vibrant and fresh. The Lavender Highland essential oil is actually a sought-after oil from the high-mountain regions of France. It is recommended that you use the Lavender Highland Shampoo alongside the Lavender Highland Conditioner. This shampoo is generically great for all hair types and conditions. 

The Lavender Highland Shampoo did an efficient job of cleaning my hair thoroughly, but didn't quite provide the moisture or shine that I received from the Moisture Plus Shampoo. That is simply because my hair is dry -- if you have oily hair or combination hair, this is probably more the shampoo for you. The scent is really relaxing and refreshing, and made my whole bathroom smell good. I actually received compliments on how great my hair smelled the next day! Again, this travel size was good for just over one use on my hair, but I do recommend purchasing the travel sized bottles if you are looking to find the best fit for your hair before you commit to buying the full size. 

Here are some of the other hair care products that Beauty Without Cruelty has to offer:

  • Daily Benefits Shampoo/Conditioner
  • Volume Plus Shampoo/Conditioner
  • Rosemary Mint Tea Tree Shampoo/Conditioner
  •  Revitalize Leave-in Conditioner
  • Volume Plus Spray Gel
  • Natural Hold Hair Spray

Interested in learning more about Beauty without Cruelty and their products? Check out the links below:

I received one or more of the products mentioned above for free using Regardless, I only recommend products or services I use personally and believe will be good for my readers.


  1. thanks for the review...i love these types of more natural products:)

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